CBA Training: Mastering Google for Small Business Success

Mastering Google for Small Business Success

Speaker: Chris Erwin, Business Advisor for ND Small Business Development Centers

Pizza will be served to those attending for this lunch training session. 

This training session is designed for business owners, marketing professionals, and individuals interested in understanding how to register and set up their business on Google My Business. The course provides a step-by-step guide to the registration process, profile optimization, and effective use of Google My Business features to enhance online visibility and customer engagement.

Learning Objectives:

• Understand the benefits and importance of Google My Business for local SEO and online visibility.
• Register and verify their business on Google My Business.
• Optimize their business profile with essential information and media.
• Utilize Google My Business tools to engage with customers and analyze performance.

Course Outline:

1. Introduction to Google My Business (10 Minutes), including an overview of Google My Business, importance for local businesses and key features and benefits.
2. Registration Process (15 Minutes): A step-by-step guide to registering your business, requirements for registration and verification process for authenticity.
3. Setting Up Your Business Profile (15 Minutes) including optimizing your profile: adding a thorough business description, contact details, and operation hours, uploading high-quality images and videos and tips for choosing the right categories and attributes for your business.
4. Engaging with Customers (10 Minutes) including managing and responding to reviews, uUtilizing the Q&A feature effectively, and posting updates and offers to engage with the audience.
5. Utilizing Insights and Analytics (5 Minutes), including an pverview of Google My Business Insights, understanding key metrics and performance indicators, and leveraging insights for business growth.
6. Best Practices and Common Pitfalls (5 Minutes) such as do’s and don’ts in managing your Google My Business profile, how to avoid common mistakes and keeping information up to date.